In the dynamic realm of mobile app development, deciding between iOS and Android can be a pivotal choice for developers and businesses alike. The selection of the platform sets the foundation for the app’s performance, user experience, and market reach. However, making this decision requires careful consideration of various factors to ensure alignment with the app’s objectives and target audience. Let’s explore the key aspects to weigh when determining whether iOS or Android is the optimal platform for your custom app. Market Share and Audience Reach: Understanding the market share and audience demographics of iOS and Android is fundamental to selecting the appropriate platform for your custom app . Android holds the largest global market share, making it an attractive choice for apps aiming to reach a broad audience across diverse demographics and regions. Conversely, iOS boasts a significant presence in affluent markets like the United States and Europe, where users...